Essay --

Introduction ïÆ'Ëœ This document is to develop METI’s digital strategy for recruiting, in part because recruiting activities will be my next mission at METI immediately after my graduation from HKS next year. ïÆ'Ëœ Looking at the current recruiting tools of METI, I was shocked to see how biased toward analog tools they are, in spite of radical changes occurring in the digital era. For example, METI makes countless phone calls to prospective students, but barely send emails to them. METI uses a great deal of posters, flyers and brochures, but does not have a consolidated website or blog for recruitment. METI holds a lot of face-to-face seminars, but does not conduct online sessions. ïÆ'Ëœ Therefore, inspired by cutting-edge campaign strategies in the United States, I am strongly determined to transform METI’s recruitment strategy in parallel with the development of digital tools, in order to attract the best and brightest who are able to deal with difficult problems Japan faces, such as nuclear power plants, territorial disputes and cyber terrorisms. ïÆ'Ëœ In summary, facing widespread public distrust of the Government of Japan and fierce competitions against other attractive ministries and lucrative private firms in the field of recruitment, it is critical to take advantage of progressive digital tools in each phase, such as targeted e-mail campaigns, Google Adwords campaigns, blogs, Twitter, Facebook, and Google Hangouts, in combination with existing analog tools, in order to successfully reach out to targeted candidates. ïÆ'Ëœ The key is how to make most of METI’s principal assets, distinguished brand and its ambassadors (employees), and how to engage student themselves as â€Å"co-developers† under the principles of Web 2.0. 1. People 1-1. Japanese R... ...o still wonder whether they should choose METI or private firms due to the nature of policy-making that is not familiar to many of them, it is critical to develop an intimate environment where all the member can know each other and discuss policy issues together. ïÆ'Ëœ Since public policy-making is essentially different from the private sector, the intimate discussion will empower admitted candidates who have already chosen to take the difficult examinations and intense interviews to be more confident about their first career. Conclusion ïÆ'Ëœ By combining existing tools with digital tools effectively, METI will be successful in attracting, engaging and hiring high-quality students. ïÆ'Ëœ It is important to note that the key is always how to utilize METI’s primary assets, METI’s distinguished brand and its ambassadors, and how to engage students themselves as â€Å"co-developers†.