To what extent does organisational culture influence the degree of Essay

To what extent does organisational culture influence the degree of employee engagement in an organisation - Essay Example The significant aspect lies on the basis of these societal and industrial cultures bringing about an imperative basis for the organizational culture to exist in the most basic sense. One must understand that the organization cannot exist in seclusion and it has to remain in constant touch with the society in which it exists and the industry under which it finds competitors for its own selves and the strategic alliances, mergers and unities that form as a result of the same. (Deeks, 1993) Now the foundation lies merely on the manner under which the strategic and the tactical moves are adopted by this organization under study and how best it delivers towards the needs of the stakeholders, customers and employees working for the benefit of the organization itself, both from the short term perspective as well as an investment in the long run. Seeking to introduce something on the lines of the customer’s wants and needs is a difficult proposition for the organization since it has to change its values and cultural basis but then again is an interesting offering which more or less suggests the ‘changing’ regime of the organization and to the levels the organization can bend itself for the sake of the valued customer. (Hatch & Cunliff, 2005) The changing market structure might call for changing strategies and lines of action that would all target the people for whom the product is actually designed as well as the competitors with whom the clutter is being broken in the environs of the marketplace. (Massey, 2001) Thus competition brings in more and more quality at the end of the company with regards to its products as well as more sales in the form of its varied and changed stance on focusing towards the customers rather than the product itself. (Covin, 1999) Apart from that, emphasis on need must be the o rder of the day rather than bringing out more and more varied stock key units just for the