Evaluation Of The Campaign To Improve Awareness †Free Samples

Question: Discuss about the Evaluation Of The Campaign To Improve Awareness. Answer: Introduction The assignments deal with personal responsibility as change agent to get people to adopt wearing seatbelts. The purpose of the assignment is to apply social psychological concepts in facilitating concerned change. The one most appropriate to attitude and behaviour change and techniques would be used to persuade behaviour. The assignment presents strategies to change the above mentioned behaviour. Discussion Problem area There is a growing health concerns related to traffic. There is increasing number of deaths due to accidents caused by not wearing seatbelts in UAE. According to Mohammed (2015) 60% of the preventable road deaths in Abu Dhabi were due to motor and car drivers not wearing seatbelt. The brunt of injuries associated with these accidents is faced by the developing world. For communities with limited resources, this behaviour increases health care cost burden. People demonstrate less knowledge of seat belt protection. It is necessary to promote wearing of seatbelts among the card drivers and passengers Strategy The aim is to increase the number of people wearing seat belts in my own local community (X). The rationale for choosing the above problem area is the safety aspects of seat belt. It prevents the occupant from being ejected from vehicle and increase the time of bringing body to stop (Torkamannejad et al., 2016). The strategy for promoting the conservation behaviour is the Safety promotion program. To change the mindset, people driving vehicles from within the society will be employed. For this strategy active, unbiased and helpful workforce/volunteers would be chosen, with experience to communicate with people. Assistance will be taken from local government for mass awareness thorough campaign. The main aspect of the strategy would be pamphlet distribution and advertisement. The promotion program would involve the local police agents for successful outcomes, as they can better explain the consequences of not wearing seatbelts and road accidents. Specific goals Goals Outcomes Time frame 1.Raise awareness about the accidents and injuries caused by not wearing seatbelts More number of people demonstrating the knowledge of importance of wearing seat belt, discipline and positive attitude The time frame chosen for the strategy is one year First month- hire volunteers, select camp locations, outline/plan the entire program (March 2018) Eleven months- program execution Last month- evaluation of campaign (Feb 2019) 2. Educate the target people about the preventable death from seat belt Increased number of people wearing seat belts than before and accepting the severity of situation Decrease in defiance behaviour 3.Encourage the motorist and car drivers to discuss obstacles in wearing seat belt Increased participation of the target people in the promotional events or campaigns demonstrating willingness to prevent accidents and learn safety belt aspects Techniques used Techniques used Awareness programs in colleges and community traffic parks Educate about safety belt laws, penalties, accidents, injuries, deaths, speed at cost of safety Power point presentations Video clips of messages from people disabled due to accidents Counselling sessions counselling professionals will make people realise about importance of seat belt and why it is the right thing to do Use of rewards- free movie tickets and food court pass (contingency management ) Motivational approach- participants to be motivated and boost them to save their own and others life Psychotherapy- for people with impulse control disorder and depression Cultural recovery approach- Enforce discipline by emphasising on social behaviour Advertisements Showing of camera and video evidence of people and pamphlets Employ celebrities Social media pages (Source: Jackson, 2013; Edelman et al., 2013) Theoretical principles The above strategies are under pinned by the psychological concept of social influence. According to psychology experts any positive or negative behaviour is adopted due to social pressure due to conformity, obedience and compliance. The awareness of injures and legal actions of not wearing seat belt will lead to social pressure and conformity to use seat belts. Educational awareness can change the attitude as people will know the benefits of wearing seat belts and harms of not wearing. Educational interventions are based on the attribution theory, where peoples behaviour is explained by personal and situational factors. The selection of selfless volunteer is based on the concept of altruism. The volunteers would help in promoting the use of seat belt selflessly by persuading people (Salgado, 2009). When the elder in family obey the traffic safety rules the, the younger ones would also demonstrate the conformity. Counselling sessions can eliminate negative stereotypes about the seat belt and ignorant attitude of target people. It is also explained by role of perception, where people follow favourite celebrities considering what they do is right. Therefore, advertisements with celebrities would enforce positive social behaviour in target people owing to persuasion and social influence. As per the scapegoat theory of stereotypes, people with frustration blame for faulty situation. Reduce temptation in people propelled to avoid seat belt despite knowing the legal consequences and behave as indiscipline. Counselling will help overcome defiant behaviour by persuasive messages (Salgado, 2009) Evaluation Several modes of measurement would be used to determine the success of the program for promoting the wearing of seat belt. The time frame may be extended depending on feedback, and outcomes. Collection of the internal statics of the program- to identify number the followers on the social media sites (facebook and twitter), calculate the attendance of the target people in campaigns and counselling sessions (Neiger et al., 2012) Statistics from licensed sites, and police statics (about number of people violating the rule of wearing seat belt and frequency of number of people wearing seat belt). Collection of participants feedback through survey- to assess their knowledge about wearing seat belt, consequences of not wearing and perspective on it safety aspect (Livingston et al., 2013) Record injury rates in one year Comparison of data from statistics with previous data (Posavac, 2015) Conclusion There is increasing incident of road accidents in UAE due to people not wearing seat belts. Seatbelt can prevent serious injuries and is safety measure for drivers and passengers. Therefore, seat belt promotion program has been designed to mitigate these issues for a time frame of one year (commencing from March 2018). Various strategies to be used in the campaign and promotion program is discussed followed by plan of evaluation to determine the expansion of the program. The theoretical principles of psychology underpin the design of program. References Edelman, C. L., Mandle, C. L., Kudzma, E. C. (2013).Health Promotion Throughout the Life Span-E-Book. Elsevier Health Sciences. https://books.google.co.in/books?hl=enlr=id=ndwDAQAAQBAJoi=fndpg=PP1dq=Edelman,+C.+L.,+Mandle,+C.+L.,+%26+Kudzma,+E.+C.+(2013).+Health+Promotion+Throughout+the+Life+SpanBook.+Elsevier+Health+Sciences.ots=HivLoEQNlMsig=uVjqoURnlJsxNzogEqAUT4ZjYrQ#v=onepageqf=false Jackson, N. (2013).Promoting and marketing events: Theory and practice. Routledge. https://books.google.co.in/books?hl=enlr=id=6WDYAQAAQBAJoi=fndpg=PP1dq=why+we+need+budget+for+promotional+eventsots=qHD5AjHo3Esig=CYB27essN9NoTbSc7uK16dS0itY#v=onepageq=why%20we%20need%20budget%20for%20promotional%20eventsf=false Livingston, J. D., Tugwell, A., Korf-Uzan, K., Cianfrone, M., Coniglio, C. (2013). Evaluation of a campaign to improve awareness and attitudes of young people towards mental health issues.Social psychiatry and psychiatric epidemiology,48(6), 965-973. Mohammed, A. S. (2015). Leading cause of road traffic morbidity and mortality in the United Arab Emirates (UAE) and the main adaptations to reduce it.Detection of Cryptosporidium and Giardia in irrigation water of public parks in Dubai, United, 90. Neiger, B. L., Thackeray, R., Van Wagenen, S. A., Hanson, C. L., West, J. H., Barnes, M. D., Fagen, M. C. (2012). Use of social media in health promotion: purposes, key performance indicators, and evaluation metrics.Health promotion practice,13(2), 159-164. Posavac, E. (2015).Program evaluation: Methods and case studies. Routledge. https://books.google.co.in/books?hl=enlr=id=nfQ5CgAAQBAJoi=fndpg=PP1dq=program+evaluation+methodsots=nyC98dIR2csig=Y40dYV8GmN_nqY3FuVB89-SEUvA#v=onepageq=program%20evaluation%20methodsf=false Salgado, A. B. (2009).Psychology for nurses. McGraw Hill. ISBN 13:9789833850761 Torkamannejad Sabzevari, J., Khanjani, N., Molaei Tajkooh, A., Nabipour, A. R., Sullman, M. J. (2016). Seat belt use among car drivers in Iranian Safe Communities: an observational study.Traffic injury prevention,17(2), 134-141.